What do we mean by Communication? We mean talking to people.
Educating them. Briefing them. Putting things in their minds that change the
way they think about things, the way they make decisions about things, the way
they perceive things, the way they look at things.
"We cannot solve our problems with the same thinking we
used when we created them."
- Albert Einstein
Dealing with peoples worries, fears, confusions,
misinterpretations, uncertainties, delusions, mix-ups, doubts, reservations,
suspicions, anxieties, apprehensions, concerns, phobias, uneasiness, etc, etc,
90% of ALL EA initiatives fail because communication was
either not done at all or was done at such a level that it might as well not
have been done at all.
PEAF provides Books, Slidesets, Training and Toolkits to
enable this communication to happen. In fact (like all frameworks in the Pragmatic Family - PF2)
PEAF allows you to update and modify the content to be even more applicable to
your Enterprise, and then to publish your own Books, Slidesets, Training and
Toolkits to the people within your Enterprise to aid communication.
If you only take away one thing from the whole of PEAF, take
IF YOU DO NOT DO THIS, OR YOU DO IT BADLY, YOU WILL FAIL.