When a cycle to increase maturity is executed, it needs to be understood that there is a time lapse between making the investment to increase maturity and reaping its benefits.

Indeed, with the introduction of any change, there is a slight decrease in value gained initially (known as the Chasm of Procrastination™) while the changes are bedded in, followed by a steady increase in value as the changes take effect, which then flattens out when maximum value from those changes has been achieved.

It is also pertinent to contrast people’s expectations of the value of changing something with the actual value of changing something.

In general, people overestimate the short term value and underestimate the long term value.