POET also recognises that all three are required, but POET also recognises that there are actually two fundamental types of information - Structural and Transformational. Many people have only thought in terms of the higher level of transformation aka Strategy and the next level of transformation of Execution. In fact the types of things within these domains exist in different forms at multiple levels. The same fundamental things but referred to using different names. For example, a plan might be called; a strategy at one level, a roadmap at another level, a project plan at another level and a work breakdown structure at another level.