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“I liked the course a lot, give me a lot of clarity of what EA means and how large and holistic it is. Even though a read the materials on the web only until we got the course I could get the meaning of them” - Associate Director (EA), PPDI, USA, Sep 2010

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“Yes - One of the EA frameworks that helps to learn and implement EA in the enterprise.” - Sr Programmer/Analyst, ARUP, USA, Jan 2015






The Marshmallow Test

An experiment conducted in 1972 by Walter Mischel of Stanford University sought to determine if deferred gratification can be an indicator of future success.

Children, aged four to six, were taken into a room where a marshmallow was placed on the table in front of them. Before leaving each of the children alone in the room, the examiner told them they would receive a second marshmallow if the first was still on the table after 15 minutes. One-third deferred gratification long enough to receive the second marshmallow. In follow-up studies, Mischel found that those who deferred gratification were significantly more competent and received higher SAT scores than their peers, meaning that this characteristic likely remains with a person for life.

The children that went on to be more successful were the ones that didn’t eat the marshmallow. They thought ahead. Thinking ahead requires us to not think so much about now. It means we are required to look into the future. To make some decisions now that will affect the future - which is, of course, one of the things that Architects are really good at.

This is especially pertinent for Enterprises, not from the point of view of future personal success but because two thirds of children sought short term benefits over long term benefits and will likely carry that into later life, especially when in later life the motivation they receives condones the behaviour. This is a cancer that afflicts 90% of all Enterprises today. These are not bad people however. They are just the product of Psychology and the context in which they work and the way that context motivates them.

 

Do people in your Enterprise concentrate more on short term benefit rather than long term benefit?

Can you think of examples where this has happened in the past?

Who were they? What was the impact? Why do you think they acted in this way?

What needs to change to reduce the likelihood of it happening in the future?

Who needs to drive that change?

 

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