How was Training?

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“Intense and in all parts applyable to my own organization.” - Enterprise Architect, Malmo, Sweden, Oct 2013

Recommend PEAF?

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“Yes - It helps make sense of TOGAF complexity, especially for those who are learning TOGAF with the mistaken assumption that TOGAF IS EA.” - Enterprise Architect, Bursway Pty Ltd, Australia, Jan 2015






How can you tell the difference between an Architect and a Charlatan?

DO NOT TURN THE PAGE.

YET….

Please take some time to consider an answer to this question.

Think about the kinds of things an Architect and a Charlatan might say.

Think about how you would determine (from how they speak and what they say) which one was an Architect and which one was a Charlatan….

Then, turn the page to find the shocking answer….

 

 

 

 

 

 

 

 

 

 

 

 

 

You can’t!

Both talk of future benefit that is impossible or difficult to quantify and understand.

The Architect speaks in this way because it’s true.

The Charlatan speaks in this way to draw you in.

Both say that they will have fantastic effects.

The Architect speaks in this way because it’s true.

The Charlatan speaks in this way to draw you in.

Both say they can see into the future.

The Architect speaks in this way because it’s true.

The Charlatan speaks in this way to draw you in.

Of course, from the perspective of what they do, they are very different, but from the perspective of someone who doesn’t know if you are a Charlatan or not, they are almost indistinguishable by the things they say. It all sounds a bit like “smoke and mirrors”.

So, as an Architect, don’t be surprised if people look at you as a potential Charlatan.

That is the way an Architect looks to many people - especially the kind of people Architects are “selling” to, such as Leaders, Executives, Managers, CxO’s, Directors etc. These kinds of people have spent many many years listening to the claims and promises of hundreds of vendors who all want to sell them the next bottle of snake-oil and will promise anything just to make the sale.

Architects need to accept that inconvenient truth and deal with it.

Face it.

Talk about it.

Openly.

Because if you don’t, many people will view you as a Charlatan, whether you like it or not, whether you realise it or not.

They are not bad people, they are just a product of the Context they operate in. A context that consists of a never ending supply of salesman and vendors telling them that their offering is the next big things that has will solve all their problems.

 

Do you or your Enterprise view Architects as Charlatans, promising snake oil that will cure all ills?

Do you or your Enterprise view Architects as people that talk in future promise that cannot really be objectively quantified?

 

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