It can be easily misinterpreted (and often is) how Pragmatic uses the word Transformation.
It is possible for people to believe that the word
Transformation (as we use it) is used specifically because it means something
different to the word change.
“I don't believe that Organisations are under a constant
pressure to transform, but they are under pressure to change. I think there is
a fundamental difference between change and transformation. Transformation is
the re-inventing of an Organisation and effects the majority of the
organisation itself. Change is more subjective and specific in nature and
delivery. Therefore transformation is NOT a normal event within an organisation
and therefore doesn't require a permanent "C" position”
- Patrick (LinkedIn)
Pragmatic makes no such
distinction. We use the word Transformation to mean any and all change. A
general noun to refer to many other nouns that, at a fundamental level, mean
the same thing.