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What is Not Being Sexy (in relation to a barrier to adoption)?


It’s Just Not Sexy:|Many Enterprises are not interested in maturing their Transformation Capability because it’s just not “sexy”.

We live in a world where things that can have a massive impact on improving the world, do not even get mentioned, whereas things that are “sexy” or “salacious” etc are mentioned all the time. Many things of value are not “sexy” while many things that have almost no value are “sexy”.

I have tried to get POET and PEAF widely seen for many years and have always accepted that although I may be a good person to author them, I am perhaps the worst person to publicise or market them. Perhaps largely due to the fact that I hate marketing!

But, is it me that is the problem, or something else? I theorised that the problem was that what I want to talk about is just not “sexy” enough.

To test my theory, I wrote a book called “Hillary Rotten Clinton - What Happened”. It was a real book which just had Hillary Clintons face on each page intimating that she was to blame for her losing the 2016 US Presidential Election to Donald Trump, rather than all those she blamed in her own book of a similar name.

I then sent a copy to Fox News to see if they would mention it.

To my utter amazement, they did. October 9 2017. A link to the video is:


It is extremely depressing that I cannot get on the news to talk about POET and PEAF and how they can help Businesses and Governments save billions of Łs/$s (while at the same time improving the quality of life of all that work in the Transformation domain) but I can get on the news with a pointless book that makes people smile. A sad indictment of our civilisation in 2017. If we reward people that spend 1 day creating a funny book, while ignoring people that spend thousands of man hours creating frameworks to improve the world and the lives of the people in it, how can civilisation progress?


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