Firstly, at a general level, POET recognises that Why and How
actually exist from level to level rather than just as a column. For each
level, How that level is achieved is defined
by the level below it and Why that level is
the way it is, is defined by the level above it.
Secondly, in general terms, it would seem sensible that the Why column should map to the Motivation column of MAGMA - however, examining the
descriptions in each of the cells under the Why
column reveals a mixture of Means and Ends, hence the Why
column actually maps to the Motivation and Actions columns of MAGMA.
Finally, rows 1 and 2 of the Why
column speak specifically of Business Means
and Business Ends, hence they actually map to
the Motivation (ends) and Actions (means) of only the Strategising level of POET.