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Business Model

The Business Model Meta-model is loosely based on the Business Motivation Model (BMM) that was developed by The Object Management Group (OMG) although various changes have been made - most notably being that it is structured using MAGMA.

¨      Motivation

¨      Vision - A statement about the enduring value the Enterprise will deliver without regard to how it is to be achieved.

¨      Goal - Statements about a state or condition of the Enterprise to be brought about or sustained through appropriate means. Compared to an Objective, a Goal tends to be: ongoing, qualitative (rather than quantitative), general (rather than specific), longer term.

¨      Objective - Statements of a specific time-targeted, measurable, attainable target that an Enterprise seeks to meet in order to achieve its Goals. Compared to a Goal, an Objective is: short-term, not continuing beyond its timeframe (which may be cyclical).

¨      Actions

¨      Mission - The ongoing operational activity of an Enterprise.

¨      Strategy - Courses of action that is one component of a plan for a Mission. It is accepted by the Enterprise as the right approach to achieve its Goals, given the environmental constraints and risks. Compared to a Tactic: longer-term, broader in scope.

¨      Tactic - Courses of action that represents part of the detailing of Strategies. Compared to a Strategy: shorter term, narrower in scope.

¨      Guidance

¨      Influence - An act, process, or power of producing an effect without apparent exertion of tangible force or direct exercise of command, and often without deliberate effort or intent.

¨      Policy - Guides the Enterprise. Compared to a Rule it is less structured, less discrete or not atomic, less carefully expressed in terms of standard vocabulary.

¨      Rule - Influences or guides business behaviour, in support of a Policy. Compared to a Policy it is highly structured, discrete or atomic, carefully expressed in terms of standard vocabulary.

¨      Measures

¨      CSF (Critical Success Factor) - are the causes of our success. Measures the things we must do to be successful and used to measure and track Actions.

¨      KPI (Key Performance Indicator) - Measures the effects of our success. They are indicators that we are winning and used to measure and track Motivation.

¨      Assessment

¨      SWOT (Strengths, Weaknesses, Opportunities, Threats) - An assessment that indicates an area of advantage or area of excellence, an area of inadequacy, something that can have a favourable impact, something that can have an un-favourable impact to the execution of the Means or achievement of Ends.

Roadmap Model

¨      Motivation

¨      Requirement - Conceptual representation of requirements. More detailed than an Objective.

¨      Actions

¨      Program - A grouping of Projects and Initiatives.

¨      Project - A grouping of Initiatives.

¨      Initiative - A piece of work.

¨      Guidance

¨      Principle - Conceptual guidance.

¨      Policy - Logical guidance.

¨      Standard - Physical guidance.

¨      Assessment

¨      Waiver - An assessment of the impact and implications of not following a Principle, Policy or Standard. A representation of Enterprise Debt™.

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